As ad income dips, BuzzFeed is turning to artificial intelligence in operations, content and marketer tools to rebuild stability.
New research shows chief marketers see creativity and brand-aligned AI as mission-critical, but most lack the systems to deliver.
The shutdown of Cartoon Network’s website and upheaval in streaming show a pivot from legacy engagement to IP monetization.
From the NFL’s traveling gaming truck to 5 Gum’s underground rave, brands are putting creators inside physical storylines.*
Jake and Logan Paul’s companies are scaling but lawsuits and supplier issues show the risks of creator commerce.
Creator-led men’s care line aims to take on Dove and Old Spice with retail-first strategy and influencer capital.
27 top creators embedded across five platforms mark a structural shift in how NBCUniversal monetizes global events.
